Cafe flyer design: make one offer easy to understand

Choose one reason to visit

Pick one offer, event, or product for this flyer. A breakfast special needs a different message from an evening tasting.

Avoid squeezing your whole menu beside opening hours, a loyalty scheme, and three discounts. Give the main offer room to stand out.

Decide where the flyer will appear. A printed counter card needs a readable address; a Facebook post can include directions in its caption.

Write the details before the headline

List exactly what customers receive and the total price, including any conditions. Check whether taxes or extras change that amount.

Add the days, times, end date, and location. Say whether the offer is takeaway only or available to eat in.

Then write a short headline using the product customers recognise. “Coffee and a croissant” is clearer than “Your perfect morning awaits.”

Finish with one next step, such as “Visit us before 10am.” Do not add a booking instruction unless booking is actually available.

Fictional sample flyer text

This made-up cafe and offer illustrate the writing structure. They are not a client, real location, or available promotion.

Replace every sample detail with your own verified information. For visual examples, see the landing page’s clearly labelled sample designs.

Use a photo of what you sell

Photograph the actual drink or food included in the offer. Place it near a window, clear the background, and avoid harsh flash.

Send the original photo file rather than a screenshot or a compressed copy from a messaging app. Leave space around the subject for cropping.

Include both portrait and landscape options if you need print and Facebook versions. Only supply photos you own or have permission to use.

Tell your designer if people appear and whether they have agreed to promotional use. Do not substitute another cafe’s food photo.

Your designer’s Brief checklist

Gather these details in one note before design starts:

• Your cafe’s exact name, address, Facebook Page link, and contact details you want shown.
• The main offer, included items, confirmed price, and any exclusions or limits.
• Start and end dates, days, hours, time zone, and whether customers need to book.
• One clear next step and the correct destination for any link or QR code.
• Your logo file, preferred colours, and an example of your existing cafe branding.
• Original food, drink, or interior photos, with permission to use each one.
• Where you will use the flyer, required dimensions, and your publishing deadline.
• For print: the printer’s size, bleed, and file requirements before artwork is prepared.

Check the proof at its real size

Open the design on your phone without zooming. Can you read the offer, price, and next step straight away?

For print, review a copy at the intended size. Check spelling, dates, opening hours, and whether the pictured items match the offer.

Test links and QR codes on another phone before publishing. Ask your designer to correct anything unclear before approving the final version.